

He doesn’t even sound inspired by the trusty song templates that have long been his bread and butter. These moments don’t happen enough across 23 songs to mean that much. “It’s like sixty girls, me and gang, and no one got their phone,” he spits on “Back and Forth.” The “no one got their phone” bit is said with a hilarious sigh of relief. Other times, it’s because he can lay out a ridiculous scene and offer a detail that adds personal specificity. Sometimes it’s because they’re chilling: On “Double Down,” he raps, “Too many dead contacts in my telephone,” his numb croon infused with grief. When he’s locked in, he can spit or croon a line that lingers long after he’s said them. “Danger” has some of the most routine Baby lyrics ever, but he delivers them as if they’re life-changing, and that’s what makes them work. Take “Heyy,” which doesn’t need much to work, other than an extremely simple, catchy, and strangely funny hook. It’s not that Baby’s tracks need to have tons of depth, but they should at least make you feel something. This happens a lot across the record: He gloats about dinner with Kris Jenner on the intro, or about blowing a bag on new veneers on “Everything.” He doesn’t seem to be trying all that hard, and ends up sounding as hollow as when Tracy Morgan’s 30 Rock character did a stand-up routine about how people eat their lobster in St. On “From Now On,” his bar about buying too many houses stands out solely because it’s a wild problem to have, but it’s not tied to any emotion. Lil Baby is at his best when he’s using those tricks to switch between moods, but there’s just one on It’s Only Me, and it’s indifference: not in the too-cool-to-care kind of way, but in the way when words have no weight behind them. The nuts and bolts of the singsongy rhythms matter. This isn’t a Jack Harlow situation, where folks are more into the idea that he’s a good hang, rather than how effective the songs are. One of Baby’s gifts is the way he can manipulate language with his voice, turning a forgettable line into words to live by, depending on how intensely, passively, or melodically he raps. Nobody will care about the missing subtleties, right?īut those nuances do matter. I don’t know what else to tell you.” That way of thinking feels ingrained in It’s Only Me, as if all Lil Baby had to do was show up and rap. When it was time to talk about My Turn, they might as well have had the director turn the camera on himself, shrug, and say, “Hey, it’s a Lil Baby album and people really liked it. In that film, Untrapped: The Story of Lil Baby, which came out this summer, the story is more about his popularity than the music itself. He’s got commercials, a Budweiser World Cup theme, a major look in a new book about Atlanta rap history, and a whole ass documentary about his life at 27 years old. It makes sense: As it stands, Lil Baby is one of the biggest rappers on Earth. While his rapping was hungry then, now he’s extremely comfortable. But his latest, It’s Only Me, is the championship defense against some dude they pulled off the street to lose. We are happy to answer questions or book appointments through our front desk at (678)653-8444.On his 2020 album My Turn, Lil Baby embodied a heavyweight boxer the night before his title shot. Pricing respects their continued education, years of experience, and unique talents.Certain services, such as extensions and color corrective services, require a consultation to determine pricing. Our stylists specialize in their passions.
